BEST BUY

Best Buy asked us to come up with a campaign for their partnership with Universal's first animation motion picture, Despicable Me. Instead, we developed the world's first mobile application designed to be used in the theater to enhance the experience. We called it, Movie Mode. The first installment is known as The Minionator. It translates the gibberish spoken by the loveable little yellow minion characters from the movie.




As an industry first, it definitely picked up some attention. Here's the latest Twitter buzz. But what I've found to be the most amusing are the debates going on about how the application works. Shhh. It's a secret.

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Best Buy sells the majority of their laptops during the back-to-school season. This year, they wanted to sweeten the deal by including six months of free Geek Squad support with every laptop. In other words, buy a laptop, get a Geek.




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Most people aren't aware that one of the country's largest retailers of consumer electronics is also one of the largest recyclers of consumer electronics. With electronics currently slated as the fastest growing waste stream on our planet, Best Buy wanted to create awareness around their program.




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These days, smart phones are more than multitasking communication devices. They're also social status badges. The new sports car if you will. And with Best Buy's amazing mobile department, nobody should have to live with the shame and embarrassment of an inadequate phone. In other words, nobody should have to live with phone shame.







In addition, we created a site that allowed people to send a customized ShameTone (shameful ringtone) to their friends to match their shameful phone. Twitterville lit up with #phoneshame.



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Geek Squad wanted to promote their new remote support service. Basically, they can take over your computer and resolve your issues while you watch. We created a simple banner to illustrate the magic. Put your cursor in the Geek's hand. He'll take care of the rest. SEE BANNER HERE

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Best Buy wanted to promote their new Buy Back Program on the Super Bowl. So we did.




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Best Buy wanted to promote their video game trade-in program. The key advantage is that, unlike other game trade-in stores, you get a gift card good for anything in the store. Which is perfectly great unless you're the one getting traded in.