In August of 2007, I took on creative leadership duties for the Domino's Pizza account. Here is a smattering of work that I've produced since then.

*Note: I was actually the VO talent for Pasta Dude in this spot. By accident. Clearly.

A bunch of YouTube remixes have since surfaced. This one is my fave.

In addition to broadcast, we developed some web apps to make ordering from Domino's more fun and easier than ever before. The BFD Builder was a simple tool that let people build their very own pizza, name it, then officially register it on To launch the app, we held a contest - five hundred bucks to whoever built the most popular pizza. I registered the SteveHappens, nothing but onions and cheese. I didn't win.

The blog world was a fan.

In the early research stages, we learned that Domino's had a very detailed data collecting system called Pulse. Basically, as a pizza makes its way through the prep, bake, box and delivery stages, buttons are pressed to log the individual times into the system. Pulse was developed to foster hustle in the organization. We thought it would be great to give this technology a consumer face and let people watch their pizza every step of the way. And thus, the Pizza Tracker was born.

This random guy on the internet likes Pizza Tracker.

See what people are TWEETING ABOUT PIZZA TRACKER right now.

Domino's decided to get into the sandwich business. And what better way to announce that than by giving a free sandwich away to everyone named Jared. What? It's harmless and innocent. Jared was just a random name pulled out of a hat. There was no significance at all. Swear. Obviously, the stunt caused a little ruckus.

AWARDS: The above work picked up some awards. Gold Pencil. Gold Lion. Bronze Integrated Lion. Clio. And some other stuff I think.