The US Ski Team needed a campaign to position them in a similar ballpark as the NBA, NFL, MLB, etc. I decided to play off the patriotism of the organization by repurposing the lyric, “Home of the Brave” for the campaign tagline. I then featured a different MVP in each ad, much like you would see in any of the aforementioned sports organizations. The campaign was featured in Advertising Age. My mom was super stoked.