Calle is a street soccer company based in Provo, Utah. They sell custom products designed specifically for soccer on the street. For example, the Primero (soccer ball) has just the right amount of bounce to keep it on the street and still allow for crazy foot tricks. They wanted a campaign to help them tell their "Anytime. Anywhere." story. The solution came by way of a magazine insert. It was a simple sticker sheet of calle soccer balls that instructed the reader to peel them off and place them throughout the magazine wherever they saw fit.